Why Personalization Matters!

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🚀 Personalization is at the heart of our marketing strategy. 💡 It’s all about making every interaction relevant to the individual. AI helps us navigate vast amounts of data, ensuring our approach stays effective and impactful. 🚀 This innovation benefits everyone.

This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021.

Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and over a million rewards available!

Livelo offers countless possibilities to earn and burn points in both the physical and digital world, with access to products, services, trips, experiences, payments and even cash back via the country’s incredible Pix platform.

We are joined again by Daniel Pagano, Chief Marketing and Operations Officer who shares Livelo’s latest propositions and performance and their incredible recent recognition.

Livelo is a client of Comarch.

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