Why Personalization Matters!

🚀 Personalization is at the heart of our marketing strategy. 💡 It’s all about making every interaction relevant to the individual. AI helps us navigate vast amounts of data, ensuring our approach stays effective and impactful. 🚀 This innovation benefits everyone.

This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021.

Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and over a million rewards available!

Livelo offers countless possibilities to earn and burn points in both the physical and digital world, with access to products, services, trips, experiences, payments and even cash back via the country’s incredible Pix platform.

We are joined again by Daniel Pagano, Chief Marketing and Operations Officer who shares Livelo’s latest propositions and performance and their incredible recent recognition.

Livelo is a client of Comarch.

Marriott Bonvoy Leads the Way in Global Hospitality Loyalty

Jitendra Jain is VP PRISMA EMEA for Marriott Bonvoy. PRISMA stands for Partnerships, Revenue Operations, Insights, Strategy Marriott Bonvoy & Analytics. Marriott Bonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members at Marriotthotels worldwide. Marriott Bonvoy has

SAS Group in Scandinavia – Global Alliance Strategy and an Award-Winning Campaign

This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS

Inside Travelex Plus: Chris Frost on Personalisation and Customer Experience

In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex. Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer