Why Loyalty Programs Are Thriving in 2025
Life is good for loyalty professionals right now—and the numbers prove it. 📈
Here are some standout insights from Antavo AI Loyalty Cloud‘s 2025 Global Customer Loyalty Report:
1) Satisfaction Surge: 7 out of 10 loyalty program owners are satisfied with their programs today, compared to just 5.5 last year.
2) Bigger Budgets: CRM and loyalty now account for 31.4% of marketing budgets—nearly 5% higher than last year.
3) Impressive ROI: Companies tracking loyalty program ROI now see an average return of 5.2x, a notable increase from 4.8x reported last year.
These figures highlight a key shift: loyalty programs are no longer seen as cost centers—they’re becoming revenue powerhouses.💡
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping
In this episode Bill speaks with CLMPâ„¢ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member
