TrueBlue from JetBlue - Airline Loyalty Driving Passenger Loyalty

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today I am thrilled to be talking with JetBlue, a relatively young New York based airline that began in 2000 with a vision of “bringing humanity back to air travel”.

As an airline, JetBlue’s focus is on premium leisure travelers, which of course requires a very different mindset for a loyalty programme than a long haul carrier would need.

Joining me today to share how their business strategy guides their loyalty strategy is Edward Pouthier, Director of Loyalty Program and Experience with JetBlue.

Ed and I met at the Comarch client conference in Krakow earlier this year, and I loved his focus on simplicity, flexibility and relevance for their entire customer base.

JetBlue are committed to being loyal TO their customers in order to cultivate loyalty from them in return.

I hope you enjoy learning all about TrueBlue from JetBlue.

Show notes:

1) Edward Pouthier

2) JetBlue

3) TrueBlue

Visa’s Andy Chalcroft: Co-Brands, Loyalty Programs, and Engaging the Next Generation

In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands

Head of Myer One Shows Why It’s the World’s Best Loyalty Programme

The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that

Lisa Brightwell from Bright Insights Consulting Joins the LTL / LTV Hosting Team

Hosted by Paula Thomas, today's episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting - a boutique loyalty consultancy firm based in the UAE. Bright Insights is a renowned consulting firm who are designing, building and running loyalty programs for