The Secret Behind Loyalty Program Partnerships!
Did you know that major loyalty programs don’t just compete—they collaborate? 🤝
United Airlines, Marriott, and Avis are a prime example of “loyalty families”—where big brands team up to offer seamless rewards and bigger benefits for members.
For smaller programs, the key question is: Which loyalty family should you join?
🔹 How do these partnerships work?
🔹 Why do bigger programs attract bigger partners?
🔹 What can smaller brands do to get in the game?
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member
