The Secret Behind Loyalty Program Partnerships!
Did you know that major loyalty programs don’t just compete—they collaborate? 🤝
United Airlines, Marriott, and Avis are a prime example of “loyalty families”—where big brands team up to offer seamless rewards and bigger benefits for members.
For smaller programs, the key question is: Which loyalty family should you join?
🔹 How do these partnerships work?
🔹 Why do bigger programs attract bigger partners?
🔹 What can smaller brands do to get in the game?
In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution. This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state
Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel.Matt’sloyalty journey began for with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths). From there, the moved into the fast-paced world
In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan. Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into
