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The Ford Motor Company Celebrates 120 Years of Loyal Customers!
Today’s episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand.
The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation.
Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland.
Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins us on the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally!
Listen/watch to enjoy this conversation with Beth Leverton from the Ford Motor company.
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today’s episode features one of the few brands we’ve had on the show for a third time. BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally
This episode is also available in audio format on our Let's Talk Loyalty podcast. KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world's most popular chicken restaurant chain and a division of Yum! Brands,
This episode is also available in audio format on our Let's Talk Loyalty podcast. Today we are talking about AI – not the technical (i.e complicated) side of the technology of course, but the practical business side that we all know is increasingly important to understand. This episode is for
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