The 3 Loyalty KPIs Every Fashion Brand Should Track
What are the three KPIs that define loyalty success? 🚀 Insights from Arvind Fashions:
1️⃣ New Customer Acquisition & Enrollment Efficiency – Drive 90-95% efficiency in sign-ups.
2️⃣ New to Repeat Rate – Get first-time buyers to return within the same year.
3️⃣ Win-Back Rate – Bring back lapsed customers, especially those from 4-5 years ago.
Loyalty isn’t just about points—it’s about engagement and retention. Does your brand track these?
#Loyalty #CustomerEngagement #Fashion #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv
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