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The 3 Loyalty KPIs Every Fashion Brand Should Track
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What are the three KPIs that define loyalty success? 🚀 Insights from Arvind Fashions:
1️⃣ New Customer Acquisition & Enrollment Efficiency – Drive 90-95% efficiency in sign-ups.
2️⃣ New to Repeat Rate – Get first-time buyers to return within the same year.
3️⃣ Win-Back Rate – Bring back lapsed customers, especially those from 4-5 years ago.
Loyalty isn’t just about points—it’s about engagement and retention. Does your brand track these?
#Loyalty #CustomerEngagement #Fashion #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by
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Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of
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