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The 2025 Consumer Trends Index Report—3 Must-Know Insights for Marketers
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The 2025 Consumer Trends Index from Marigold is here, packed with insights every marketer should pay attention to. 📊
🔑 Key Takeaways:
✅ Authenticity is critical – Consumers want brands that are real, transparent, and responsive. Engagement happens when trust is built.
✅ Loyalty is valuable but fragile – It’s not just about a rewards program; it’s about creating an experience that makes customers feel valued across all channels.
✅ The value exchange matters – Customers are willing to engage, but they expect something meaningful in return. Are you delivering?
This report offers deep insights into trends across the US, UK, France, and more—highlighting how consumer expectations are shifting.
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by
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