The 2025 Consumer Trends Index Report—3 Must-Know Insights for Marketers

The 2025 Consumer Trends Index from Marigold is here, packed with insights every marketer should pay attention to. 📊

🔑 Key Takeaways:
✅ Authenticity is critical – Consumers want brands that are real, transparent, and responsive. Engagement happens when trust is built.
✅ Loyalty is valuable but fragile – It’s not just about a rewards program; it’s about creating an experience that makes customers feel valued across all channels.
✅ The value exchange matters – Customers are willing to engage, but they expect something meaningful in return. Are you delivering?

This report offers deep insights into trends across the US, UK, France, and more—highlighting how consumer expectations are shifting.

Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” . Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, Western Union, BP USA and
Jitendra Jain is VP PRISMA EMEA for Marriott Bonvoy. PRISMA stands for Partnerships, Revenue Operations, Insights, Strategy Marriott Bonvoy & Analytics. Marriott Bonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members at Marriotthotels worldwide. Marriott Bonvoy has
This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia. Like many airlines, the SAS