Poundland’s Loyalty Program Is Just the Beginning
“This isn’t just a loyalty program—it’s a digital ecosystem.”
Poundland’s new loyalty initiative marks the biggest transformation program in its history. With full backing from leadership and the parent company, the ambition behind this launch is clear—and just three months in, it’s already showing early signs of success. 🌱
What stood out most?
💡 A powerful investment in personalization
📊 A brand-new architecture for customer understanding
📱 A commitment to building long-term digital capability
👉 When this journey began, Poundland didn’t have a clear picture of who their customers were. Fast forward two years, and the data-driven insights are now game-changing.
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member
