This episode is also available in audio format on our Let’s Talk Loyalty podcast.

PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide.

The business is part of the American Express Group and it also operates as a multi-channel marketing platform.

When it comes to coalition loyalty, the PAYBACK programme is undoubtedly one of the best in the world.

Joining me today for second time on Let’s Talk Loyalty and for the first time on Loyalty TV is Berni Brugger, CEO of the PAYBACK Group.

When we last spoke in 2021, I remember being particularly impressed by the incredible 95% points redemption rate that PAYBACK had managed to achieve from its 31 million members in Germany, so I was super excited to hear what’s been happening in the business since then!

I hope you enjoy my conversation with Berni Brugger from PAYBACK Group.