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NASCAR Fans Want MORE Emails? Here’s Why
Play Video about NASCAR Fan Rewards podcast short video
With over 250,000 active members, NASCAR’s loyalty program is proving that emotional connections drive deeper engagement. But here’s the surprising part:
🚀 Fans Want More: They’re asking NASCAR to send more emails and push notifications—not fewer. Why? They don’t want to miss out on earning points.
📈 Impact of Membership: Members spend 70% more time on NASCAR.com, consume more content, and share 58% more personal data compared to non-members.
🔑 Key Challenge: It’s not about convincing fans to join—it’s about raising awareness of the program. Once they know, they’re eager to participate.
For brands thinking about loyalty, this is a masterclass: emotional connection + regular reminders = higher engagement.
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by
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