NASCAR Fans Want MORE Emails? Here’s Why
With over 250,000 active members, NASCAR’s loyalty program is proving that emotional connections drive deeper engagement. But here’s the surprising part:
🚀 Fans Want More: They’re asking NASCAR to send more emails and push notifications—not fewer. Why? They don’t want to miss out on earning points.
📈 Impact of Membership: Members spend 70% more time on NASCAR.com, consume more content, and share 58% more personal data compared to non-members.
🔑 Key Challenge: It’s not about convincing fans to join—it’s about raising awareness of the program. Once they know, they’re eager to participate.
For brands thinking about loyalty, this is a masterclass: emotional connection + regular reminders = higher engagement.
Jitendra Jain is VP PRISMA EMEA for Marriott Bonvoy. PRISMA stands for Partnerships, Revenue Operations, Insights, Strategy Marriott Bonvoy & Analytics. Marriott Bonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members at Marriotthotels worldwide. Marriott Bonvoy has
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