NASCAR Fans Want MORE Emails? Here’s Why
With over 250,000 active members, NASCAR’s loyalty program is proving that emotional connections drive deeper engagement. But here’s the surprising part:
🚀 Fans Want More: They’re asking NASCAR to send more emails and push notifications—not fewer. Why? They don’t want to miss out on earning points.
📈 Impact of Membership: Members spend 70% more time on NASCAR.com, consume more content, and share 58% more personal data compared to non-members.
🔑 Key Challenge: It’s not about convincing fans to join—it’s about raising awareness of the program. Once they know, they’re eager to participate.
For brands thinking about loyalty, this is a masterclass: emotional connection + regular reminders = higher engagement.
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
