Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia

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This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today’s episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world!

Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores and a market leadership position particularly in the kids and baby segment.

Kanmo Group is the official distributor for Indonesia of multiple world class brands and their portfolio includes global icons such as Mothercare, COACH, Adidas, Havaianas, Liverpool Football Club & Nespresso.

Our guest is Rajesh Grover, Kanmo’s Group Vice President of AI, Digital and Omnichannel, which includes responsibility for the Kanmo Circle loyalty programme.

Separately, Rajesh has also recently written and published a book called “Start Unselling Now” which introduces his customer-first approach that prioritizes the buying journey over sales targets.

Please enjoy this episode from the Kanmo Group in Indonesia.

Show notes:

1) Rajesh Grover

2) Kanmo Group

3) Kanmo Circle

4) Start Unselling Now: The Sales Manifesto for Winning Customers (Book)

5) One Click: Jeff Bezos and the Rise of Amazon.com (Book)

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