Loyalty Programs Are More Than Just Points!
Loyalty programs aren’t just about members—they’re about currency.
Beyond engagement, the real value lies in the currency effect—how points are issued, redeemed, and optimized. When done right, loyalty programs can function like a central bank within a business.
And here’s something to watch for: Upcoming research by Evert de Boer suggests that monetization and member engagement don’t have to compete. In fact, they may reinforce each other.
🔹 Any industry—not just travel and hospitality—can tap into this potential.
🔹 Optimizing breakage and redemption can unlock massive value.
How do you see the future of loyalty program monetization?
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member
