Loyalty for Good: Why Giving Back Matters in Rewards
What if your unused loyalty points could help someone in need? 🤔 📊
Research shows:
âś… 40% of consumers want to donate their rewards to charity.
âś… 60% of Gen Z believes loyalty should support social causes.
đź’ˇ Imagine brands like David Jones allowing you to donate your $15 birthday reward to charities like The Equanimity Project, which helps women and children facing domestic violence and homelessness.
Loyalty programs are evolving—should giving back be part of their future?
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member
