Loyalty for Good: Why Giving Back Matters in Rewards
What if your unused loyalty points could help someone in need? 🤔 📊
Research shows:
âś… 40% of consumers want to donate their rewards to charity.
âś… 60% of Gen Z believes loyalty should support social causes.
đź’ˇ Imagine brands like David Jones allowing you to donate your $15 birthday reward to charities like The Equanimity Project, which helps women and children facing domestic violence and homelessness.
Loyalty programs are evolving—should giving back be part of their future?
In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution. This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state
Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel.Matt’sloyalty journey began for with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths). From there, the moved into the fast-paced world
In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan. Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into
