Let's Talk Loyalty and Loyalty TV in 2025 - NEWS and Updates

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This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.

As 2025 kicks off, Paula Thomas and Pooja Venugopal today look back at some of the highlights for the show in 2024 and announce some exciting changes for 2025.

Show Notes:

The Three ‘F’s of Loyalty at Air New Zealand

Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by

Winning over the fickle customer: Marigold CMO Ashley Deibert shares insights from the 2025 Consumer Trends Index

The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is

Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment

Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of