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JetBlue's Strategy: Mastering Customer Loyalty in Travel
Play Video about JetBlue's TrueBlue Loyalty Program
JetBlue’s TrueBlue program is all about maximizing customer engagement across its offerings. From frequent credit card use to bundling airline and vacation packages, every touchpoint counts. This approach helped them hit $1 billion in loyalty revenue last year. Even in competitive markets like New York, JetBlue keeps loyalty growing by staying top-of-mind for travel needs—whether customers are booking flights or planning getaways.
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of
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