India's Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights

OR

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention!

We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies, a retail brand and a household name in the Indian market.

Metro Brands is one of the largest footwear specialty retailers in India, with more than 850 stores in 195 cities.

They manufacture and re-sell both local brands as well as international footwear brands such as Crocs and Footlocker.

Our guest is Biswajit Dutta the Head of CRM, Loyalty and Analytics for Metro Brands, and he shares their current loyalty strategy as well as some of the big ideas they are reflecting on for their future growth and evolution.

Show notes:

1) Metro Brands

2) Biswajit Dutta

3) Capillary Technologies

The Three ‘F’s of Loyalty at Air New Zealand

Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by

Winning over the fickle customer: Marigold CMO Ashley Deibert shares insights from the 2025 Consumer Trends Index

The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is

Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment

Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of