How IndiGo's BluChip Loyalty Program Reinforces Its Brand
When launching a loyalty program, alignment with your brand’s core values is everything.
That’s why we love how IndiGo’s BluChip program was designed. Their currency—BluChip—isn’t just a clever name. It’s built around the four brand pillars IndiGo is known for:
– Hassle-free
– Affordability
– On-time performance
– Network reach
From a digital-first user experience to a simple earn-and-burn structure and tier system, BluChip doesn’t just support the brand—it amplifies it.
As loyalty professionals, we often assess whether the program brand supports the mother brand. IndiGo nailed it with BluChip.
#LoyaltyPrograms #CustomerExperience #BrandAlignment #IndigoBlueChip
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member
