How Blue Rewards by Al-Futtaim Went from Simple Cashback to Customer Engagement
Loyalty programs are evolving beyond transactions—they’re becoming lifestyle platforms.
Take Blue Rewards by Al-Futtaim as an example. It started as a simple cashback program for retail customers. But as consumer behaviors changed, Blue expanded to automotive, healthcare, and even digital payments.
Now, it’s a full-fledged customer engagement platform, offering:
✅ AI-powered shopping recommendations
✅ A digital wallet and co-branded credit card
✅ Rewards across multiple industries
This shift proves that personalization and relevance are the future of loyalty. It’s not just about discounts—it’s about seamless, valuable experiences.
Join Monica Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a
Join us for a special live recording of Let's Talk Loyalty and Loyalty TV, captured on stage at the International Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on 10 standout episodes from the past two years, sharing insights, highlights, and lessons learned
MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that
