How AI is Changing Loyalty Programs Forever
AI isn’t just a buzzword—it’s reshaping how brands connect with customers. But what do consumers actually expect?
🔑 Personalization: They don’t want generic offers. They expect deals tailored to their behavior—what they buy, when they buy, and even what they plan to buy.
⚡ AI’s Role: AI speeds up data analysis, merging transaction and declared data to create hyper-targeted offers faster than ever.
👥 Human Touch: AI can recommend, but the final decision on customer offers should still involve humans to ensure relevance.
💡 Impact: With AI, brands can scale from hundreds to thousands of personalized segments, driving higher ROI.
The future of loyalty is personalized, data-driven, and powered by AI—with humans still at the heart of it.
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer
Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member
