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This episode is also available in audio format on our Let’s Talk Loyalty podcast. KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world’s most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.…

This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today we are talking about AI – not the technical (i.e complicated) side of the technology of course, but the practical business side that we all know is increasingly important to understand. This episode is for anyone who is excited about…

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021. Livelo is the largest loyalty program in Brazil with more than forty-five million members,…

This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today’s guest is Fred Dumoulin, Strategic Advisor to the Collinson Group, focused on driving the loyalty market in France in partnership with Salesforce. Fred and his colleagues recently completed some comprehensive research with loyalty programme managers in France and he joins…

This episode is available in audio format on our Let’s Talk Loyalty podcast. This episode features unique insights – hot off the press – from last week’s release of the 2024 Travel Benefits and Customer Engagement Research Report for APAC commissioned by our friends at Collinson International. Surveying 7,250 cross-generational consumers across fourteen Asia Pacific…

This episode is also available in audio format on our Let’s Talk Loyalty podcast. This episode is very different to our usual episodes as it was recorded quite spontaneously at a recent event. The Comarch User Group is an annual meeting of Comarch’s clients who come together in the city of Krakow in Poland to…

Today’s episode is also available as audio on the Let’s Talk Loyalty Podcast. This episode features loyalty in the telecommunications sector. Our guest, Jerome G Patalud joins us from the ⁠Philippines⁠ where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of ⁠telecommunications⁠ services…

Today’s episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand. ⁠The Ford Motor Company⁠ has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. Their approach to loyalty is super exciting, so we were thrilled recently…

This episode is also available in audio format on our Let’s Talk Loyalty podcast. The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation. It’s a really big idea and one that brand marketers and loyalty marketers know is critically…

This episode is also available in audio format on our Let’s Talk Loyalty podcast. Most marketers today are facing a perfect storm and increasing pressures – whether it’s consumer’s concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources. Today’s episode is a…