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Building Trust Value for Money
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🏆 Great customer experience is key to building trust! 🏆 Without it, businesses might get some short-term sales, but long-term loyalty won’t be there. A fair exchange is crucial! 🤝 If the product’s price doesn’t match its value, trust won’t build. 💔 Remember, it’s all about providing value that’s worth the price!
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by
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Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of
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