Menu
Bakers Delight: 1.5 Million Members and Counting!
Play Video
🌟 Discover the transformation of Bakers Delight! 🌟 For over 40 years, this family-owned bakery chain has been delighting Aussies with baked goods across 520 stores. 🥖🍞
Their initial loyalty program was a simple stamp card system, rewarding customers with a free loaf for every 10 purchased. 📇 However, the need for better insights and engagement led to the creation of the Dough Getters app three years ago. 📲✨
With nearly 1.5 million active members today, the program is thriving! 📈🎉
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of
Menu