Antavo's 2025 Global Customer Loyalty Report

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today, we are thrilled to be sharing global loyalty insights from a woman who is truly on a mission to drive our industry forward.

Zsuzsa Kecsmar is the Co-Founder & Chief Strategy Officer of Antavo AI Loyalty Cloud, a loyalty software company she co-founded almost 14 years ago.

Zsuzsa was also chosen last year as the “International Loyalty Personality of the Year”, partly because of her incredible work creating the Global Customer Loyalty Report which last year was downloaded by over 8,000 loyalty professionals.

As you can imagine, Zsuzsa has even greater ambitions for the 2025 Global Customer Loyalty Report which was just released in the last couple of weeks and contains some incredible insights from both loyalty industry professionals as well as direct insights from over 10,000 loyalty programme members.

Today Zsuzsa also shares all of the latest AI-led loyalty technology innovations at Antavo which are being designed and built based on feedback from some of their incredible global clients.

I hope you enjoy our conversation with Zsuzsa Kecsmar from Antavo AI Loyalty Cloud.

This episode is sponsored by Antavo AI Loyalty Cloud.

 

Show notes:

1) Zsuzsa Kecsmar

2) 2025 Global Customer Loyalty Report

3) Antavo AI Loyalty Cloud

4) The Definitive Book Of Body Language by Allan Pease (Book)

5) Loyalty Programs: The Complete Guide by Philip Shelper (Book)

In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution. This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retailers. The state
Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel.Matt’sloyalty journey began for with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths). From there, the moved into the fast-paced world
In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan. Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into