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Accor’s Big Opportunity in Travel Subscriptions
Play Video about Accor Plus Podcast
With the subscription economy set to reach $1.5 trillion by 2025/2026, Accor sees a big opportunity in the underrepresented travel sector. Drawing from over 30 years of subscription experience, Accor is ready to capture a share of this expanding market by focusing on quality, growth, and quick adaptation to market demands. The team is committed to delivering value as they continue evolving their offerings.
Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of
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