3 Essential Loyalty Lessons for Marketers

In our recent podcast interview discussing the Ogilvy One report, Loyalty in the Age of the Emotional Consumer, we uncovered some powerful insights for today’s loyalty programs. Here are the top three takeaways:

1️⃣ Emotion + Behavior: True loyalty is built by fueling both how customers feel and what they do. It’s not enough to offer rewards—the experience must create an emotional bond.

2️⃣ Stand Out with Creativity: In a world full of loyalty programs, brands need to dive deep into insights and creativity. Consumers want that extra spark—a unique, memorable experience that goes beyond the basics.

3️⃣ Keep Evolving: Loyalty isn’t a fixed destination; it’s an ongoing relationship. As customer needs change, so should your strategy. Stay agile, keep innovating, and let your loyalty program grow with your customers.

What do you think? How are you keeping your loyalty programs fresh and engaging?

Scooter’s Coffee: Brewing Success in the US Coffee Business

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years

Puntos Palacio: una estrategia holística de lealtad

This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas,

Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia

Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian